Living In Minnesota

Chris Trygstad’s Resume

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PROFESSIONAL EXPERTISE:

NORTH AMERICAN SYSTEMS INTERNATIONAL, Bloomington, MN, 2002-Present
Manager of Marketing and E-Business

Develop marketing plan and strategy for $40 million private corporation that provides business IT solutions including hardware, software, and services
Prioritize efforts across 4 distinct business segments
Re-invent corporate website from 5-page brochure site to a dynamic destination that generates over $750,000 in revenue/year
Leverage organic SEO (search engine optimization) techniques to drive traffic, attracting over 5,000 unique visitors per day
Implement and execute integrated B2B direct marketing efforts
Supervised marketing campaign that increased sales by more than 450%
Organized series of marketing efforts that resulted in doubling of projected vendor-specific sales, and status as vendor’s largest business partner
Collaborate with business partners to develop annual marketing plans and campaigns
Manage various budgets from vendor-provided marketing development funds
Team with vendors and third-party marketing agencies to develop direct marketing campaigns, including determining target markets, messaging, and calls-to-action, & supervise crafting of marketing deliverables with third parties
Create HTML emails, direct mail postcards and self-mailers, and telemarketing scripts
Coordinate channel program and relationships with partner marketing departments
Craft collateral for sales staff including customized emails, letters, and flyers
Design corporate letterhead, labels, envelopes, business cards and folders
Led effort that resulted in affiliated company winning Beacon Award, IBM’s highest honor awarded to select independent software vendors
Supervised temporary contractors

TOM NEVERS BASEBALL CLINICS, WORLD STRENGTH PROMOTIONS, COVENANT CARE, KIDDER SYSTEMS, ROCKIT SALES AND MARKETING, Twin Cities, MN, 2003-Present
Independent Consultant

Created cost-effective websites to serve as marketing vehicles optimized for SEO
Designed logos for marketing materials such as business cards, envelopes and letterhead
Provided marketing strategy guidance and advice to small businesses
Offered direction for appropriate technology solutions including business software, CRM, data backup, email and hardware

FIRSTAR/US BANK MUTUAL FUND SERVICES, Milwaukee, WI, 2001-2002
Mutual Funds Specialist II

Provided answers to questions and concerns from customers and prospective customers
Fulfilled account transactions according to customer requests
Reconciled transactions and other requests that were incorrectly fulfilled in the past
Supplied support and guidance on new software platform to existing employees
Trained new employees

CORPORATE COMPUTER SERVICES/KRAFT FOODS, INC., Northfield, IL, 1997-1999
Consultant

Collaborated with strategy department to develop PowerPoint presentations highlighting industry trends and proposed long-term plans
Assisted finance and accounting departments in developing graphs, charts, graphics, presentations and other materials for shareholders meetings and periodic earnings projection